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How Small and medium businesses' market their product or service?

If I take this question back to 1999-2000 the answer was simple, go to internet, search forsome companies "for eg: software companies, california"

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Sales Letter- Making the Pitch.

The meat of any sales letter lies in its ability to make readers pull out their wallets and buy a product or service. Making a sales pitch is difficult enough off paper; on paper, it has to be quick, terse, and convincing.

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