| To counter this make sure your e-book, product, or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each product or e-book .For more details logon to www.10steps-to-killer-web-copy.com .Whether you have a Web site or not, you can write a first class, must-buy-now sales letter. Write one for each teleclass, e-Book, product, or service. I even write one for my book coaching services.
If you are like me and have a Web site, it is content driven. Why? Because that's why people come to any site--to get free information. You must also give them a reason to buy. Most home pages say too much about the author or the book instead of intriguing their potential buyers with a benefit- driven headline, which in turns leads them to the benefits of their books--the sales letter.
My first Web site had many fine books and kits in personal growth and book writing and marketing. Sales never went over $200 a month. To correct that, I created a new site and paid special attention to its sales language (without hype) for each teleclass, e-Book, and book coaching opportunities to suit each income and need. Sales were $75 the first month, and in four months they reached $2265. One year later, and today, over $4000 a month. You can boost your sales too.
What Every Sales Letter Needs to Pull Orders and Profits
You can write each sales letter in less than four hours the first time. As you practice, you can write them in two hours.
1. Start the Letter with a Benefit-Driven Headline.
Include these headlines throughout your sales letter. "Want a quick and easy way to quadruple your Online Income in Four Months?
If you answered, "yes" to yourself, the headline succeeds, because you will keep reading. If you said "No, I don't believe this, “but I'm curious where this is going," the headline still succeeds. You win when your headline seduces your potential customer to read on in your sales letter to discover your product's benefits and features, some fine testimonials, and finally to click "buy now" which takes them to the order page.
2. List the Top Five Benefits of your Product or Service in bullet form.
To define your top benefits start with a list of problems your client or customer wants solutions for. Each specific problem you answer can be labeled a benefit. If you are not rock sure of who your audience is, your sales copy dribbles away and doesn't meet its target. Keep redefining your audience and know as much about them as you can .For more information visit to www.the-gurus-apprentice.com. Remember that one benefit is the top undeniable benefit—usually more money easier, more clients faster, more profits from Web sales, better relationships, and health.
3. Address your Potential Buyer's Resistances.
Remember to tell a background story of where they are NOW so they will emotionally connect with your solutions (the product or service). Let's say they want to write an e-Book or print book to make themselves the "expert," make life-long passive income, or share their unique message.
4. Sprinkle Testimonials Throughout your Sales Letter.
Potential buyers who visit your site or another one that sells your products are more pulled to buy when they think other people have already. If other people are happy with your product or service, they will be too.
5. Offer your potential clients three or four chances to buy.
They may have already decided to buy before coming to your sales letter, so offer a "Click Here," "Buy Now" near the top of the letter. Offer more buying opportunities along the way after a list of benefits, what's in this book (features), and testimonials.
6. End your Sales Letter with your 100% Money-Back Guarantee.
When you offer an iron-clad guarantee, people see your book as so valuable that you put yourself on the line for it. They will be more likely to buy and be satisfied with their purchase.
7. Make your Sales Letter Credible.
To boost sales, authors need to add free bonus reports related to their book. Make sure your free bonus reports do not cost more than the price of your product. Would you believe this offer "order this for $49 now and receive 4 special bonus reports worth $395?"
8. Share the downside of your book to create empathy.
For example, "this e-book won't write the book for you, or even get it published, but it will show you the steps and resources to write compelling copy, finish fully and sell well." |
