| A landing page of a website can be defined as a special page where the visitors are directed specifically to prompt an action once they have clicked on a link like pay-per click ad, banner ad or sponsorship graphics. The landing page focuses on a particular product or service and guides the prospects to take some form of action that will eventually lead to sales. For more detail go to: www.instant-video-streamer.com. Whenever a viewer visits a site, he finds some hot links that takes the reader to a specified page containing an ad of a product or service. This page is the landing page or the jump page as it helps the readers to find or search the offers easily.
A landing page persuades the visitors to have a look at your business and your objectives and when they come to you through internet marketing strategies or pay-per clicks they have a higher degree of interest. The landing page should be more convincing and informative. It should perform a special job of motivating the visitors and converting them to potential customers. Using landing pages are the most accurate ways of calculating the real traffic, generated from a unique source for a particular site.
Tips to Create your Landing Page
The main aim of your landing page is to attract the viewers and make them respond to the offers of your marketing campaign. For more help visit to: www.great-links-toyour-website.com.Here are certain guidelines for creating an attractive and informative landing page:
- Specify your offers clearly - The landing page should specify certain offers that you want your prospects to take. For that registration process, request forms etc should be displayed and the prospects should not be distracted by any other additional information that will mislead them. If you are using pay-per click then writing a dedicated page is the best strategy.
- Viewer's information - Whatever the offer may be, try to gather the prospect's information by making them fill up certain forms before they can avail any services. This will help you to determine whether the qualified prospect is worth your time to follow up or not.
- Keep minimum links and navigation - The landing page should have minimum links as the visitors may try to click out of the main page without completing the desired action. Create links that are most relevant to your services and products.
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- Create an action button - Help your prospect to take an action which is the main target of the page by creating buttons like register, download, contact, buy etc.
- Maintain clarity between design and content - The design of the landing page should be simple yet attractive. It should be consistent with the marketing strategies that drive prospects to the page. The images and designs should help to build credibility and ensure the prospects that they have chosen the right place for the right service. |
