Backlinks are incoming links to a website or web page. Backlinks enable you to keep track of other pages on the web that link to your website. The number of backlinks is an indication of the popularity or importance of that website or page. In basic link terminology, a backlink is any link received by a website (web page, directory, website, or top level domain) from another website. Backlinks are also called incoming links, inbound links, inlinks, and inward links.
Why backlinks are so important?
Search Engine Results. This is perfect and a very small answer to this question. When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links (backlinks) to that site. More backlinks to your website, higher your search engine result position. Backlinks hold an important place in the field of Search Engine Optimization. It is one of several criteria considered by search engines when indexing and driving traffic to your site. Link Popularity and number of backlinks are directly proportional to each other. The more the backlinks, the better the popularity of a site. Backlinks are very crucial for Search Engine Optimization and Ranking. Some Search Engines, especially Google gives a lot of importance to the number of backlinks a website has. Google considers website more credible that others on the basis of number of quality backlinks it has and considers them more accurate and relevant in their results pages for a search queries.
What is quality backlinks and relevant backlinks?
Please note that quality backlinks and relevant backlinks are two very important considerations for SERP. A backlink from a site that has quality content is reffered as quality backlinks or relevant backlinks. Relevant backlinks will hold you in a much better stead than a back link coming from a poorly designed or optimized site Or from a site that has nothing to do with the theme of your site. The major search engines such as google see incoming links from relevant sites, and give them more rank compared a backlink from an unrelated site. For example, if you have a website about web design products, your link strategy should target web design related sites.
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