| You want to write a book – a very exciting and challenging undertaking. Good for you. You have a great book idea – an idea that you believe needs to be in print. You believe that other people have an interest in what you have to say. You believe that many people will buy your book, and if you do the job of writing correctly, many people WILL buy your book. It is your dream to have your book in every bookstore in the country, perhaps even in several countries. But wait, have you planned beyond bookstore sales? Many authors are unaware that there are many markets for books beyond the bookstores. The bookstores may be your first market, but there are many other “hidden” markets, and here are some key book marketing tips to help you tap into those markets. Let’s begin with the job of writing the book. When you put “pen to paper”, it is important that you focus on one audience but write for many markets. Let’s begin by identifying why you are writing a book. Some people merely want to be a published author, giving them claim to a copyright and their name on a book or go to www.make-your-ebook-sell.com
That is satisfaction enough. They don’t care about the financial return or the development of writing or publishing as a career. Other people just want to write a family history and sell it to their extended family. Some people are interested only in selling to the attendees of their seminars. Many others, however, want to sell thousands of books in as many markets as possible. Decide at the beginning of the writing process why you are writing so that you can determine whether or not you are creating a business venture. Once you have established your reason for writing, move on to what you are writing about. Don’t try to be all things to all people or the encyclopedic source of all information on a subject. Choose an area of a subject with which you are very familiar and develop your topic well so that you don’t overwhelm or bore your readers. For instance, if you are writing a cookbook, don’t try to be The Joy of Cooking – that’s already been done. Instead, write about a category of recipes, such as heritage recipes, or recipes of a region or culture, or recipes from famous restaurants, etc. Your goal is to make your book different, and better, than other cookbooks. Having now decided on the why and the what, focus on the whom, meaning who will buy your book. You believe that many people will be interested in your book, but let’s define “many”. For more details visit www.profit-pulling-ebooks.com
Do you mean all of the people in your interest group, your church or your workplace, or do you mean everyone? A word of caution, though - there is NO book that is for everyone. Sure, everyone may need your book but not everyone will want it. If your book is a healthy lifestyle cookbook, everyone might need it, but only people who actually want to be healthy will buy it. Do some research on who those people are and where they are likely to actually buy your book? Understand their demographics: age group, income level, shopping habits, activities, etc. Now write for them. What information are your target readers looking for? Is their a gap in the information about a subject that is very familiar to you or in which you have the credentials to fill the gap? Make sure that your book solves a problem or problems for the reader, or make sure that your book will increase the well being of the reader. Avoid falling into the trap of writing to make yourself feel better – you are not the one who will buy your book. Or if you are, you are the only buyer that you will have! The why, what and who now being defined, you can turn your attention to the where you can sell your book. Because there are many markets for books,
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