| Is it your desire to make more money online? Do you desire to work from home or make more money from your home based business? If so, you’ll need an effective landing page as a part of your marketing and sales process. Though it is only a piece of your overall marketing process and strategy, it is vital. Over several articles, we will explain, step by step, how to create an effective landing page, including effective landing page design elements that should help you increase opt-ins and conversions – leading to increased sales. After all, you’re in business to make money. For more details go to www.dropshipping-made-easy.com. An effective landing page has several components. These components can be divided into two sections that will help organize the planning and design of page: the page copy (or written information) and the graphic design elements (the way it appears and flows).
Start with the end in mind and answer the following questions to help in the plan of your design: Who do you want to visit the site, and what do you want them to do once they are there? Once you answer these questions, you then need to figure out the best keywords for your campaign.
Why do it this way? I’m sure you have heard that the customer is always right. Though this is not completely true, they are the buyer, and by starting your strategy with a solid understanding of what they want will decrease frustrations and increase profits dramatically! There are many other ways to find out what they want, but a good place to start is Google Adwords.
Go to Google Adwords to begin developing your key words to implement in your landing page, and your overall marketing strategy and design. Spend some time learning to understand how Google Adwords works, as you can get a wealth of incredible free information to make your landing page and sales / marketing strategy far more effective. Also, learn to use Google Adwords as a tool to find the most searched keywords or phrases so you can add them to your campaign. Google Adwords is a powerful free tool that you can use indefinitely to continue to fine tune your marketing.
If you do not want to create an Adwords account, simply copy and paste your Ad word results with the highest relevance to the desires of your prospective clients, and have an average or high search volume. For more information login to www.attaining-your-desires.com. These keywords and phrases are the building blocks for your advertisements and your landing page content that will keep everything seamless and effective. Keep these in a Word document, and use them as the building blocks for your sales and marketing copy.
You can decide later how you want to drive traffic to your landing page, and what you want people to do once they arrive at your landing page. In other articles, we will reveal several inexpensive and free methods that are working for us that you can tailor to work for your marketing campaigns. |
