| Limit your idea to one, per paragraph. Long paragraphs discourage a person to read. They look tiring and boring and web users have limited
attention span. Once they get lost and get confused with what you are saying because you cramped them all in one paragraph, you will lose them too. Hence, break into paragraphs. Not only it will organize your ideas into a nice sequence, it will also make your article look neat and easy to read. ". So do away with these phrases and stick to the single words. Amateur writers, may they be creative or business writers, have the tendency to play too much with words. Either they let themselves get too carried away, or they feel the need to impress with their broad and highfaluting vocabularies for the help www.tube-traffic.com. Little do they know that most of the time, less is more. And they are only wasting their time composing long and flowery articles that nobody really reads.
This is especially true in copywriting for the Internet. Internet users do not read every page they chance upon. They just browse and skim web pages to web pages. So the trick lies in short and direct but highly catchy articles.
Copywriting is like carving a statue out of a block of wood or stone. You remove the unnecessary parts to shape your masterpiece. So chisel your paragraphs by using words sparingly and wisely. Avoid the use of unnecessary and redundant words or phrases. And once you are finished, read your article out loud and watch out for remaining clutters and clean them up.
Here are some examples of clutters you should sweep away:
1. Redundant Adjectives. These are words that describe a noun, the meaning of which is already imbedded in the noun, such as "free gift", "various differences", "personal beliefs", "own opinion", "final outcome", "unexpected surprise", "end result", "awful tragedy", "true facts", "added bonus" and so on. These are not only unnecessary but are also a turn off to your readers.
2. Wordy Prepositional Phrases. Phrases are littered with prepositions but can be expressed in one word. These should be expressed in that single word equivalent. Wordy phrases only confuse the reader. Examples of this are: "at this point in time", which can be replaced with "now"; "in the event that", replace with "if"; or "due to the fact that", which can be simply put as "because
3. Long Nominalizations. Nominalizations are nouns derived from a verb or an adjective, such as movement, from the verb move for the help www.website-conversion-mastery.com or applicability, from the adjective applicable. Other examples for verbs turned nominalization are: excitement (excite), withdrawal (withdraw), failure (fail), and acceptance (accept). For adjective turned nominalization: difficulty (difficult), opulence (opulent), thoughtfulness (thoughtful), and elasticity (elastic).
Nominalizations not only lengthen your writing but also make it dull. It creates a vague and stilted writing that would bore your readers to death. So what do you do with nominalizations? Enliven them by putting your words into action. Use the verb and the adjective form and activate your writing.
Most importantly, never forget the purpose of your writing. Forgetting your purpose lets you get carried away in the current of words until you no longer know what you are really talking about. You may lose the whole point of your article. Copywriting is your salesman and its purpose is to sell. Always remember that you are not writing to impress your readers but you are writing to empower and move them into action. And your purpose is to move them into buying your products or services. You walk them through, from thinking to deciding, to actually buying your offer.
It would be a great help if you create a template or a writing style guide. This would enable you to keep a consistent voice all throughout your web site. Having a consistent voice is important as it creates a sense of connection for the reader. It will make him feel that he is talking to one person and become acquainted with him like a friend. Never forget that copywriting is your salesman, hence creating rapport with your reader is of extreme importance.
Lastly, invest time in your title. Think long and hard for a creative title. Your title is your fishing hook with bait. You cannot hook a customer if your hook is dull and your bait is not enticing. |
