| With over two years in the optometry business I have seen every type of marketing possible - from flyers to newspaper ads to the occasional poorly construed television commercial. Unfortunately, many optometrists fail to take advantage of the internet as a source of marketing and information. Optometry has one of the highest turnovers of any other medical field, and with the available market and need for optical care it only makes sense to put optometric practices on the internet.
contact information, to practice information. The following is a few examples and ideas for eye doctors looking to put their practice on the web.
Blogs: Blogs are a great way for doctors and staff to inform patients on all areas of the practice. for visit to:-www.impacts-audio.comBlogs can serve as a way for optometrists to distribute information on important optical conditions such as glaucoma, macular degeneration, and even presbyopia. Blogs can also serve as a way to update patients and customers on new shipments of frames, sales, and other marketing information. A frequently updated blog will also improve a website's overall search engine ranking which will ultimately bring in new patients. Blogs also allow for patients to feel closer to their doctor and practice.
Glasses Information: A page or section dedicated to glasses is the perfect way for patients to become familiar with options that are available to them. This information can include the latest lens options such as Transitions or anti-reflective coatings, as well as the latest progressive lens styles and benefits. A list of offered frame brands and other information pertinent to glasses can also be listed here.
Contact Lens Information: With so many patients turning to contact lenses it's only appropriate to have a section for contact lens wearers. Here prices for different brands can be listed, how many boxes are necessary for an annual supply can be listed, and care facts can be listed. I can't even begin to tell you how many times I've had to tell patients not to sleep or swim in contacts, that contact lens prescriptions expire after one year, and that wearing contacts with a persistent eye infection is the recipe for disaster. A listed source for this information is an additional perk for any practice.
Practice Information: If your practice has new specialized equipment, a special service (such as Vision Therapy), or even if your doctor has new training, more visit to:-www.handy-color-schemer.com
your practice information can be the perfect space to set your office apart. This is the ideal space to give your office a leg up on the competition.
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Basic Information: Of course every website will include basic information such as phone number, address, office hours, and directions. This is a perfect resource for patients looking for an office to make appointments, or even return customers who misplaced your phone number. Having a website with basic information alone improves your practice's chance of being found on the internet.
Bonus Features: Bonus features are those that aren't mandatory for a successful website, but will definitely set your practice apart. This can include a basic contact form for patients to submit questions, but can go as far as to allow patients to order contacts directly from the practice. It is these features that make patients want to return to your website and can actually bring business in.
With so many people using the internet as a resource it only makes sense to market your practice online. It's the perfect way to connect patients, raise awareness about products and ocular conditions, and allow your practice to bring in new patients.
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