| Web designing has many elements and factors that make the website more appealing, sticky and competitive. Some of these factors has been discussed in the article entitled, "Web Design An Introduction". The points discussed in that article are the importance of web designing, structure and navigation, labeling links and theme selection. More vital factors are discussed in this article.
Color Scheme
Ask anyone who works for an advertising agency about how they use colors in advertising and you'd probably get an in-depth discourse on how color affects the mood of people and the studies behind it. It is a recognized fact that colors affect people in different ways. While it can be argued that this is highly subjective, certain colors do tend to promote a certain mood in general. Blue is generally taken to be a sign of stability and strength (think IBM blue). Black is normally associated with formality, Red is widely used in connection with food. Ever notice why a lot of restaurants and food products use red as a predominant color in their shops or packaging? Be very careful in picking out colors for your website.
Using graphics
Any drawing, picture or background design element you use in your website falls under the category of graphics. Now it goes without saying that the graphics you use should go hand in hand with your color scheme and website theme. More pictures and graphics make a web site interesting, but this has its drawbacks, graphics take up a lot of bytes, and too much graphics of too high a resolution can considerably slow down the download speed of a website. The secret here is saving the graphics in formats that are more compact. Graphics formats commonly used in web design are: Portable Network Graphics (.png), Joint Photographic Experts Group (.jpg), Graphics Interchange Format (.gif), and Scalable Vector Graphics (SVG).
If your site is intended to sell, the use of good graphics or pictures becomes even more important. Apart from drawing and keeping attention, pictures whet the public's buying appetite and make them want to see more. A case in point would be a site like eBay, if the ads didn't contain pictures, do you think anyone would bid on them?
Using music
Unless your site is about music or promoting music, as a general rule don't put music that automatically plays in your homepage. Many people are irritated by this either because 1. The music came as a surprise (especially loud music) or 2. Any piece of music, no matter how nice can be tiring to listen to if played over and over. |
