| One of the mistakes that Internet marketers make is that they promote to everyone as if they are the same. This is one sure way to alienate your target market, regardless of who they are. By knowing who it is you're marketing to, you can then adjust your tactics to ones that are more suitable to that market. In this article, I am going to give you some examples of what I am talking about because nothing explains things better than examples. Hopefully, after reading these, you'll understand the importance of how you approach your target market.
Let's say you're promoting mp3 downloads for hard rock or heavy metal. You're most likely going to be reaching kids or young adults at best. For more details www.website-convertion-secrets.com. You're not marketing to 50 and 60 year olds. So you have to approach these people as such, age wise. Also, you're dealing with a "hip" crowd, so the language you use better be in tune with the times. If you don't know the vocabulary of the genre, learn it, or you have no business promoting things in it. Running promotional campaigns as if you were promoting Mozart symphonies isn't going to cut it.
What if you're marketing to the Internet marketing crowd itself? I'm talking about people who are looking to make money online, or even people who are already making money online. You're going to have to understand the mentality of these people. Many have been ripped off or burned in the past, so they are going to need guarantees. So when creating your sales page, you're going to have to stress these guarantees. This is something you probably don't have to do with the mp3 niche. These kids aren't looking for guarantees. They're just looking for the hottest music to listen to.
Then of course there is the health niche. These people probably have some very serious problems. So they're not looking for hip talk. For more details www.squeeze-page-profits.com.They're looking for simple solutions to their health problems. You're going to want to focus on the benefits of whatever it is you're selling them. In this case, testimonials from others are critical. Your target market is going to want to see proof that other people have been helped by your methods.
Each target market has to be approached a certain way. If you don't know how to do this, it's easy enough to learn. Just seek out other products and services that target these markets and see how they approach these people. Make notes of the tactics used. Eventually, you'll have a good understanding of how to approach these people yourself. You can then launch your own campaign in your chosen niche. |
