| As an Internet capitalist, you're more than likely aware of the ability of blogs to increase the bottom line of your e-business. Most everyone who sells online, either their product or someone else's, or runs a blog that they have monetized with ads from Google Adsense or some other source does some kind of blog advertising because it is free and eventually gets indexed by the search engines.However, there are a few ways that you can really use blogs to enhance your business online, and these tips can be used whether you are selling products on your own site or simply running your own monetized blog.
The first thing you need to think about when generating new blog entries is "how do people know that I have any/new content available here?" Think of it is an declaration to the world through Really Simple Syndication that an update has been made to your blog and everyone should come and check it out. These updates are then posted on thousands of other websites and seen by people who are watching the site feeds for up to date news. This benefits you in two ways: First, it gets automatic traffic flowing into your site and second many sites will carry your blog post creating one-way links to your web site.
However, doing so manually can be slow and very time consuming. There are many major RSS feeds available online, and posting your blog to each one each time can take forever. Fortunately, there is an easy way to automate it; a little piece of software called RSS Announcer.
The next important part of running a blog is always having new and fresh content for visitors to check out. When someone comes to your site or your blog, you want them to keep coming back, and one of the best ways to do that is to constantly update content. The problem is that even the most prolific of writers can't write more than one or two articles a day, and if you start running several blogs the amount of writing can quickly become overwhelming.
If you're running a blog about Mortgages, instead of continuously writing new content for your blog, you can automate the posting of Mortgage information to your blog every day, several times a day. How does this benefit you as a blog owner? First, it relieves the burden of having to come up with so much original content by yourself. Second, it will send a "ping" to all the blog directories on every new post alerting them of new content at your blog. Third, if you are running a website relating to your blog, you can post the URL's of different pages of your website in your blog content, and those pages will quickly be indexed by the various search engines.
The last problem is that of link building. We all know that one of the keys to a long term search engine optimization Plan is high quality link building. This can include reciprocal links, purchased one-way links with related web sites, or even free links with unrelated websites. Many search engine experts agree that having some links, even if they're from sites totally unrelated to your own, are better than no links at all. Links to your site are like "votes" that the search engines see as your site containing real content
Now, you're probably scratching your head and wondering "what does that last paragraph have to do with blogs?" Well, once again a piece of software comes to our rescue to automate our link building. It is called Blog Link Generator and can be used to quickly create hundreds or thousands of one-way links from blogs relating to your website. It does this by searching for blogs relating to keywords that you input, and automatically posting to those blogs with a message from you and a link to your website.
So as you can see, there are several ways you can add to the power of blogs to bring more revenue to your e-business. Whether it is getting more people to know about your site or simply automating tasks that would normally consume too much time, software products are available to free up that time so you can get to the business of doing more business. |
