| Ebooks are part of the new frontier of cyberspace. They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge. Each day the number of people accessing the Internet grows, causing the exposure of your eBooks to increase incrementally. It's obvious why electronic self-publishing has become so popular so quickly.
Ebooks are fairly easy to produce, and their production cost is inexpensive. Just think about it: you don't need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer, and the right software.
Additionally, ebooks are easily and rapidly distributed online. They are also easily updated; they do not require a second print run. Ebooks are also immediately obtainable. You don't have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and presto! It's on your computer, ready to be read.
Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Another wonderful quality is that ebooks have no barriers in terms of publishing.
Finally, you have creative control over your eBooks. You don’t have to compromise with an editor or the publishing trends of the time. You don't have to haggle with a designer or wait for copyedited galleys to arrive by snail mail. You are in complete control of the design and the text.
How to Use ebooks for Marketing and Promotion
there are innumerable ways to use ebooks to promote your business and drive quality traffic to your website. Once posted on your site, you can turn them into a daily course, which brings your customer back to read the next chapter. You can use them as a free gift for making a purchase or for filling out a survey. Put your eBooks on a disc, and you will have an innovative brochure. Blow your competition away by inserting the disc into your sales packages.
The most effective marketing products are those that are unique. Copyright your eBooks, and immediately, you have a powerful tool that you and you alone, can offer to the public. People will have to visit your site to acquire your eBooks, which increases the flow of quality traffic and the potential of sales and affiliate contacts.
Make sure that you keep your eBooks current. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enrich their lives.
Another phenomenal advantage of ebooks is that you can test their marketing potential without putting out hardly any cash at all. You can even produce an eBooks one copy at a time, each time you receive an order, eliminating the need for storage and inventory.
Use your eBooks to discover what the specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an eBooks with this invaluable information. This will increase the value of your business, upgrade your reputation, and get you known as an expert in your field.
You can extend the value of single eBooks by breaking the book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes. Ebooks can be broken down into several different promotional materials by accepting some of the articles and using them to promote your product.
No other medium has this kind of flexibility and ability for expansion. Think of your eBooks like a spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch! |
