| There are lots of web site software tools out there but one of the very best is free and provides lots of excellent features and benefits especially if you are building affiliate websites. It's called Wordpress and you can download it for free at www.Wordpress.org. Now being free is in itself not a massive advantage if you are serious about developing a long term affiliate strategy and want to have websites that you feel sure can be supported. The last thing you need are websites that go down and cannot be resurrected. However, Wordpress solves the critical support issue by having a fabulous user and developer community.
Now, let’s talk about some of the key benefits offered by Wordpress. The software itself can best be described as content management software (CMS) and some of the key benefits for affiliate marketers are as follows:
1. Easy to install especially if you have web hosting using Fantastico. If not, fear not, it really is simple. All you need is a web hosting account and a suitable domain name.
2. Easy to use and it has a great WYSWYG (what you see what you get) interface that converts your text into html. Just write your articles and simply enter into the article box.
3. Automatic archiving functionality so you don’t need to use a sitemap. Your articles are stored automatically.
4. A wide variety of free themes so you can change and amend the look and feel of the web site to suit your affiliate promotions.
5. A wide range of plug-ins are available so you can further customize your Wordpress site. E.g. web stats, anti-spam tools, automatic related posts links etc.
6. Excellent backup and security features so you can ensure the stability of your web site.
7. RSS feeds are built in so you can update various news and blog sites when you add new content. This helps get your content indexed very, very quickly.
8. Ability to have other authors add content to your website remotely, as long as they can access the internet. This is a huge benefit.
9. You can create posts or pages of content, the choice is yours. No need to worry about formatting in html. All the work is done for you.
You can spend a great deal of money on website building software but like most things there is a learning curve and I have yet to see any that have the same breadth of features combined with a relatively simple learning curve. I use it for most of my affiliate websites and because I employ writers I can have them upload the content directly via their own login access details from the comfort of their own homes. It’s a fantastic free software tool and not just for bloggers.
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