| Ever since the internet became the world’s largest marketplace, experts have been trying to interpret the important aspects of a successful ecommerce website design. Is it content, design or shopping cart facilities? Is it search engine optimization, or simply the product that sells? Given below are some of the most important features of a victorious ecommerce website design.
Content, content, content: If you thought that your product makes you stand out from the opposition, you are seriously mistaken. According to surveys, fewer than 12% of all internet websites sell unique products. More than 85% percent of companies are selling products that are already being sold elsewhere. But selling a product is one thing, and informing people about what you are selling is moderately another. That is where content plays an important role. Your ecommerce website design has to be customized to show off your product and your services. Visitors must understand your product in one glimpse.
Clean, fast loading visual design: According to a survey of online shoppers in the US, Web design is important in the business potential of any online store. Conventional brick and mortar businesses showcase their products in an intentionally located building that presents each product in the best possible manner. On the web, your website is your storefront. There are no products at the aisle to lure customers and no opportunely arranged shelves where they can feel, touch and weigh. Make up for this by making your visual design clean, clear and attractive. Easy, clear navigation is vital to the success of your ecommerce website design. Visitors need easy pathways. They also need as many amenities as possible to help them make up their minds. Testimonials, videos, audios and pictures are tools that can help you sell. But never go overboard with it.
When a traditional brick and mortar shop is not in good repair or it needs extra facilities, the retailer gets into the repair mode immediately. Many online entrepreneurs fail to check out whether all the facilities on their site are working. Bad links have to be removed. If your site is down or is undergoing an image makeover, you need to inform your visitors of this. Otherwise, you run the high risk of handing over your customers to your competition on a platter. In this regard, constant 24*7 hosting plans are also important. Good maintenance of website is vital to a flourishing ecommerce website design.
The back end of your web store is as important as your storefront. The check out process has to be clean, horizontal and sensitive. The moment a visitor clicks the ‘Buy Now’ button, they have to be taken through the check out process. They should be able to appraise their order, check their address, provide payment information and confirm their purchase. A simple buying process will help visitors ‘figure’ it out. You can further increase the easiness of shopping by putting in features like a site search, product ranking system and organized catalogs. All these features give your visitors brains of control.
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Following these rules will not guarantee visitors to your website. It will only help you make some headway in the right direction. The only way to attract visitors from a large demographic spectrum is search engine optimization and powerful internet marketing. |
