| Anxious to get started writing your sales letter? Good. I strongly urge you to begin with a plan. With a simple plan or outline in place, you’ll be armed with all the essentials you need to create a powerful and persuasive piece. It doesn’t matter what your writing project is – book, report, or sales letter. Planning makes life easier. It organizes your thoughts. It gives you a roadmap to follow so you’re never stuck at a dead end. A sales letter plan forces you to think things through up front -- before you write -- making the actual writing much easier and giving it a smoother flow. It doesn’t matter what your writing project is – book, report, or sales letter. Planning makes life easier. It organizes your thoughts. It gives you a roadmap to follow so you’re never stuck at a dead end. A sales letter plan forces you to think things through up front -- before you write -- making the actual writing much easier and giving it a smoother flow.
When you get right down to it, a sales letter plan helps you: Gather Important Information and Assess All Available Data Assemble Key Sales Letter Components Prioritize Benefits Based On Their Appeal To Prospects Confirm That The Important Ingredients Are All Present Before You Begin A sales letter plan simplifies the actual writing. It gives you concrete material from which to work. It naturally dictates the direction you take, and it enables you to follow along a roadmap to the successful completion of your sales letter. The more detailed your plan, the easier it is to write compelling sales copy. With a plan, you’re never left wondering what to write next. All the essential information is right before your eyes -- making it quicker and easier to form interesting and persuasive copy.
“When it comes to writing copy, far too much attention is paid to the actual writing and far too little is paid to ferreting out facts about that which the copywriter is trying to sell.”
Gary Hilbert Planning isn’t just a means to an end, however. Yes, having a completed sales letter plan in front of you is very important. But the hidden value of your plan lies in the thinking processes that go into completing it. As even the most basic of plans takes shape, you’ll discover valuable ideas, key points, and concepts to employ. A plan literally forces you to think things through ahead of time. After you’ve used this method to write a few sales letters, you’ll see how getting it all recorded on paper helps you tremendously. Crafting a sales letter plan does take time -- perhaps this is why so few do it. But the time and effort expended always pays a worthwhile dividend. A plan gives you direction, power, and focus. It puts you on a straight path towards your goal. |
