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Revolutionary Uses of E-Technology in Business Promotion

Date Added: October 03, 2008 01:39:02 PM
Author: pooja gupta
Category: Business & Economy: Marketing and Advertising
Various business opportunities exist in this world but the process of discovering them is almost akin in creating a new product to satisfy an unwanted need. It generated materialized breakthrough in the lab that suggested innovative ways of creating orthopedic devices, acquired a business that could be a home for further sports -medicine activities, and pursued licensing opportunities to enlarge the product offerings. With blogging, you are creating an advertisement highlighting your product or services and convincing the public that it is something that they cannot live without. You make more money especially when doing a product launch, to announce your new product. After the need has been created and the attention of the customer focused on the product, this will raise questions from them and thus create an interest that could easily turn into a sale. Let’s say you spend more time in creating a product that is better in quality than competitors. After all, what's the use of spending all your time and money on creating a unique product that many people want, building a 100-page site, winning top rankings on search engines, and spending $5,000 in advertising if visitors don't stay once they arrive. If you don’t have an info product, creating or finding one is much easier than you think. There are four major areas that you must be studied before creating a marketing plan: business resume, target market, product message, and "how-to" get the message to probable customers. Web-video presentations work a lot in promotion of your product. Your business communication must convey meaning through a focused presentation that uses all techniques available to the savvy. Moreover, the delivery of the message must create a unforgettable entertaining experience associated with the product or service provided. Knowing your product and target market inside out is a great start towards creating brand awareness. Creating favorable coverage for your company or creating stories about new product launches creates credibility. It helps in creating flexible and more adaptive business processes with changing business environments, faster and accurate actions are possible as it requires real-time decision making and due to regular analyses and control, it allows companies to better await disruptions in day-to-day business operations that helps in taking proactive and quick measures to improve results (IBM, 2006). Getting newspaper reporting or a mention of your new product or service can go a long way towards creating a buzz. There are some valid uses for e-technology in the funding process, such as: Angel investor groups are increasingly using an online submission form; Venture capital firms sometimes request an online submission form and approval for submitting a full business plan; Attaching a CD to your hard copy business plan is an excellent way to include bulky or complex information, such as patents and financial drill downs; Including your web site, or a link to it, on the CD is important, especially if your business relies on its web presence for business; Creating an online business plan for investors is an outstanding means of spotlighting your team, your product, your marketing skill and all the other elements of your business plan; Email is priceless for keeping in touch with the investor and providing timely responses to questions
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